23 May 2017. LSG Venture leads investment in Mogees to extend its machine learning technology for broader human computer interaction applications.

Hackney, London UK – 23 May 2017 – Mogees, Multi-award-winning machine learning and gestural recognition innovator, today announced that it has received an investment of £1 million. The group of investors includes several illustrious figures including Elio Leoni Sceti, board director of ABInbev, former CEO of Iglo group and previously CEO of EMI; Haim Perry founder and board member of Hotels4U and Eric Nicoli CBE former Non-Executive Chairman of HMV Group plc, The Tussauds Group Ltd and Vue Entertainment Ltd as well as CE of United Biscuits and CEO of EMI. A.I. Music Group founded by Siavash Mahdavi is also in the group. The Mogees investment follows the recent launch of the multi-award-winning domestic products Mogees Play and Pro devices.

Bruno Zamborlin, CEO and Founder, said:

“We’re delighted that such an experienced group of private investors and businesses are supporting our growth by taking part in this round of investment, all of whom have hugely successful backgrounds in business and a wealth of knowledge. I’m proud of what we have achieved so far, and the possibilities for this technology to revolutionise certain sectors that are the driving force behind this expansion.”


Elio Leoni Sceti, lead investor said:

“Machine learning is a hot topic right now and Mogees has moved beyond the proof of concept stage and we’re delighted to be funding the next step of this exciting business. We see incredible potential for Mogees technology across a range of applications and businesses from entertainment to industrial; it has an exceptionally exciting future ahead.”

Siavash Mahdavi, Investor and founder of A.I. Music Group added:

"We are extremely happy to be part of Mogees. Bruno and the team are leading such innovative and creative projects not only within the interactive music space but also other verticals. Their ethos embodies collaboration from a technological and business point of view; we are excited to be part of this space moving forward."

Mogees is at the cutting edge of human gestural recognition and real-time vibration signal analysis. The investment is going towards further algorithmic R&D as well as developing wireless sensing technology.


About Mogees Ltd.

Mogees Ltd. is a multi-award winning technology company based in Shoreditch, East London. Mogees research focuses on new methods for gestural interaction, making everyday ordinary objects extraordinary with smart technology.


Mogees is currently developing new multi-platform hardware and software targeting the iOT, gaming market, VR, AR, Smart toys and industrial applications.


About key investors

Elio Leoni Sceti

Elio is a board director of ABImbev, chairman of LSG Holdings (active in PE, wealth & legal services and real estate), and an active investor and board adviser in early stage tech companies (with 15-20 currently in portfolio).

Elio was CEO of Iglo group (Iglo, Birdseye and Findus) until June 2015, when he led the sale to Nomad Foods. He was previously global CEO of EMI Music, till 2010. Elio's previous international career was at Procter & Gamble (5yrs) and Reckitt Benckiser (16yrs), where he was EVP, head of Category & Innovation, and head of EU, when he left in 2008.


Haim Perry

Experienced professional and founder of hotels4U.com (sold in 2008 to Thomas Cook, where he’s been a board member for 6 years) Mr Perry has invested in several tech startups. His investments include Invision (sold to Intel), Centtrip, Akazoo, Yakatak and Corephotonics.


Eric Nicoli CBE
Eric has worked in multinational, consumer-facing companies for over 45 years. He was Executive Chairman of EMI Group plc from 1999 until 2007 when he led the sale of the company to Private Equity house Terra Firma. Previously he was Group Chief Executive of United Biscuits plc for 9 years. He has also been non-executive Chairman of privately held companies in a range of business sectors including Vue Cinemas, The Tussauds Group, uSwitch and HMV Group. He is currently Chairman of Yo! Sushi, Centtrip Ltd and Wentworth Media & Arts Ltd; Senior Independent Director of Greencore Group plc and a director of Akazoo Ltd. In recent years, he has invested in and advised a number of start-ups in the media, entertainment, social media, technology and financial services sectors.


A.I. Music Group

A.I. Music Group is pioneering the future of music through technical innovation. A.I. Music Group’s mission is to drive profound change across the music ecosystem through the application of the latest A.I. techniques, in addition to continually identifying and investing in forward-thinking companies that match these ambitions.


Founded by serial entrepreneur, A.I. expert and lifelong music enthusiast, Siavash Mahdavi, whose experience and expertise in A.I. and emerging technologies make him uniquely qualified to recognise companies that will bring transformation technological advancements to the music industry. He founded Within, an A.I. company which made industry changing breakthroughs in generative design and 3D printing, which he successfully sold for $90m to Autodesk Inc in 2014.

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For further information or interviews please contact:

Duncan Best. Mogees Ltd. +44 (0)7984 149 997. duncan@mogees.co.uk

Mogees Play Kickstarter Press releases and FAQ

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About Mogees Ltd. 

Mogees is a multi-award winning technology company based in Shoreditch, East London. Mogees research focuses on new methods for gestural interaction with everyday objects and their applications in the creation of new interfaces. Creators of the Mogees Pro, which combines revolutionary software and a vibration sensor to transform any object into a musical instrument, the company has raised a combined total of £198,944 through two Kickstarter in 2014 and 2015 to launch its product. Mogees is currently developing new multi-platform hardware and software targeting the gaming market, due for release late 2016. Amongst the awards Mogees has won are a Qwartz Electronic Music Award in 2015 for Technological Innovation, a Laval Virtual Award and a spot on MIT Tech Review’s 2016 list of the 30 best entrepreneurs under 35 in italy for founder Bruno Zamborlin.